Visual clutter is the enemy.
Your message is unique and needs to stand apart from the crowd. At Stables Creative, we work to first establish your unique brand. Then with that as a foundation, we make sure all your messaging reflects and builds on your brand. Studies show that purchasing decisions are based more on emotions than facts. Yet, typical marketing focuses on features and benefits.
Whether it is your website, your sales material or even how the phones are answered, everything works to communicate your unique brand. We can sit down with you and help you evaluate your current situation and whether you might want a few tweaks or would be a candidate for a more extensive rework.
Ask Yourself These Questions
A brand creates a promise and then fulfills it. It creates a connection with your target audience that results in loyal followers and fans. Think about these questions:
- Does your company’s product or service have a strong point of difference from your competitors’ product or service?
- Do your customers buy from you not just for the product or service but for a unique experience they get when using the product or service?
- Is your brand linked to your business’s vision statement, culture, values and overall strategy?
- Do your marketing materials clearly communicate your company’s brand and points of competitive differentiation?
If you tended to answer “no” to these questions, it may be time to take a look at strengthening and growing your brand.